Sales enablement is an increasingly popular term, but what does it actually mean? Sales enablement is a process that enables sales teams to do their jobs more effectively. It focuses on helping salespeople build strong relationships with their customers and prospects,...
CRM systems and Sales Enablement Software share a lot in common—they’re both used as part of a sales strategy, provide tools and collect necessary information, and are both essential for sales teams to succeed. However, there are some key differences between the two....